

pursuit of identity
"Change occurs when one becomes what he is,
not when he tries to become
what he is not."
– Arnold Beisser
I believe that successful transformation starts with defining our identity. Identity is one of those words that seem obvious - until we actually try to define it. It encompasses the qualities, beliefs, personality traits, experiences, and values that shape a person, a group, or even an entire organization.
The pursuit of identity is a journey of uncovering who we are. This journey is deeply influenced by the groups we belong to: our nationality, family background, education, profession, and environment. These factors continuously shape and reshape us throughout our lifetime.
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I am dedicated to catalyzing and guiding organizations, teams, and individuals through this journey, helping them navigate transformation with clarity, authenticity, and confidence - not by forcing change, but by embracing who they truly are and who they can become.
